Fireside Chat: "My SPC Journey" with Dua'a Al Toobi and Ali AlHaddad

Time slot: 03:50 PM GST - 04:15 PM GST

Join Dua Al Toobi and Ali AlHaddad as they talk about their own personal journeys to SPC certification— their reasons behind choosing SAFe, and the challenges they faced in implementing SAFe in the tech and people spaces in their organization. How did the SPC certification empower them to implement Agile across the enterprise? What are their recommendations for millennials who are interested in knowing more about Agile? In this session, they discuss the need to build an SPC community in Dubai, and why the time is right for driving business agility across enterprises in the UAE.


About Dua'a Al Toobi - Organization Development Lead, UAE Banking Sector

Dua'a Al Toobi is a people-centric organization development and transformation lead. In her current role, Dua is leading a strategic HR function in a digital bank focusing on the development of an agile performance-based delivery culture through the development and implementation of reward, performance, reporting and operating model frameworks to deliver optimum business agility.


About Ali AlHaddad - Director and Enterprise Agile Coach, Du Telecom

A Director and Enterprise Agile Coach at Du Telecom, Ali AlHaddad has been helping enterprises navigate the complexities of Agile Digital Transformations for over 11 years. By establishing Agile Centres of Excellence that take care of training various roles in the organization, he has saved the company millions of dirhams in training. He specializes in creating Agile teams that are cross functional, autonomous, psychologically safe and focused towards achieving the goals they have committed to. A multifaceted Coach and Mentor, Ali has many core Agile certifications under his belt, including PSM1, CSM, KMP1, KMP2, ICP-ATF,ICP-ACC and SPC.

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